Roles and responsibilities:

Research on industry-related topics
Write content by choosing a proper tone in the writing style, adhering to the respective corporations’ style guide
Utilize various digital publishing platforms to create structured drafts
Target content to specific audiences and focus on trending topics
Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
Conduct keyword research and employ SEO best practices to optimize content
Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)