Scope/Purpose of Job/Job Responsibilities:

Evangelism marketing is an advanced form of word-of-mouth marketing (via regular events & social media)through which Cancer Research Malaysia (CRMY) develops new donors who believe so strongly in a particular product or service that they give readily and recurrently, plus willingly try to convince others to donor and volunteer. The donors become voluntary advocates, actively spreading the word on behalf of the company, or even volunteer their own time and expertise to support CRMY.

This role requires a passionate storyteller who has the key talent to captivate an audience, be it written and/or oral, in English, Bahasa Malaysia and Chinese languages. This ability hinges on the role of effectively narrating ‘technical’ science to the public at large.

Additionally, the candidate should have the passion and scientific background to understand what CRMY scientists have achieved and are currently doing, as well as what they are planning to do. Then the role will be chartered to connect the dots and come up with the right stories at the right time. Essentially the candidates play an important role in brand-raising and building awareness & donor advocacy to drive incremental new donors and grow our giving incomes.

The Science Advocacy goal is for donors to support a specific CRMY product/service or to make a general donation, because they genuinely believe that CRMY’s work is going to benefit society at large and specifically the donors own (and their family’s) lives.

They motivate other CRMY Communications & Donor Engagement team members to be innovative in their work in developing material content, and to convince donorsthat CRMY’s work, and our products are worth donating to.

• Understand Science and translate into public content for mass consumption & awareness growth.
• Assist & enable Communications to produce CRMY work & results, so donors find it easier to comprehend how their donations have impact and contribute to CRMY efforts & successes.
• Be the front-liners to deliver talks, tours and speeches (virtually & in-person) for programs developed by Communications and CRMY’s Crowd-Funding Committee.
• Drive community interest and awareness to incentivise significant increases in donor acquisitions and donor engagements through advocacy activities.
• Co-develop and co-manage (with Communications) a Patient Volunteer Program – for CRMY advocacy and patients-to-public speaking related to patient experiences and journeys.

Job Requirements:

• Science educational background, especially in pharmaceutical, research, medical or cancer aspects would be most crucial.
• Fluency in Mandarin Chinese with excellent communication skills is required (other spoken Chinese dialects such as Cantonese, Hokkien, etc. are a bonus).
• Working experience in some research and some science community communication would be preferred to ensure the candidates understand our science work and yet can talk to the public about these topics in a non-technical manner.
• Personal passion for communicating with people would be ideal as this advocacy role requires the candidate to be comfortable with content creation and public presentation delivery (in small and large events, either online or in-person).
• Experience in developing and managing (with Communications) a Patient Volunteer Program would be welcome, for CRMY advocacy and public speaking related to patient experiences and journey.
• Collaborate and communicate with team members to facilitate productivity in fundraising activities and events organised by CRMY.