Job Descriptions:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Work with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Job Requirements:

• Bachelor Degree holder or equivalent.
• Possessing any experience in marketing, branding & advertising industry with success stories would be a great addition.
• Excellent project management skills and experience in handling major projects.
• Good writing, communication and presentation skills.
• Ability to think out-of-the box and express creativity.
• Fast in problem-solving and resourceful.
• Technologically savvy, dynamic and creative problem solver who thrives in fast-paced environments.
• Positive attitude, willingness to engage hands-on execution and able to work independently.
• Must enjoy working in a start-up environment and attending to a wide range of events