Website Lipidgroup SB
Marketing Executive Job Scope
1. Online Marketing
-Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
-Creating editorial and content creation calendars for various media platforms and outlets
-Assisting with the design, negotiation and placement of billboards (if necessary), traditional media ads on TV and radio, social media ads and email blasts
-Producing a brand style guide that best captures the company or client’s voice and mission
-Helping team leads set, allocate and monitor the budget of each project
-Meeting with clients to discuss brand guidelines, goals, budget and timelines
-Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
-Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
-Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
– Actively learn and participate in online selling technique classes
2. Retail Marketing
– Marketing skills and ideas on draw sales to retail outlets (Pharmacies and Clinics)
3. Content Creation
– Precisely create attractive content for online post.
– Creating editorial and content creation calendars for various media platforms and outlets
4. Design and video making
-Design brochure and edit video for marketing purposes
– Design poster as per request from retail pharmacies
5. Maintain existing online platform
– Regular posting and maintain posting in online (at least 3x per week).
6. Packaging design
– Design packaging materials for new or revised new products.