Marketing of health product using digital marketing strategies. This includes any marketing campaign that is based online, such as social networking, viral YouTube videos, and online adverts. The responsibilities include:

• Creating and maintaining social networking channels
• Writing copy for email marketing campaigns
• Creating brochures and other printed materials to supplement online products
• Attending networking events

Ideal candidates for the job will be highly up-to-date with advances in web technology and will know all about social networking and viral marketing campaigns. They will need to know how to use technical language effectively, using all the appropriate internet jargon, and they will know what makes a product innovative in the digital world.