Marketing Executive Job Scope

1.       Online Marketing

-Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns

-Creating editorial and content creation calendars for various media platforms and outlets

-Assisting with the design, negotiation and placement of billboards (if necessary), traditional media ads on TV and radio, social media ads and email blasts

-Producing a brand style guide that best captures the company or client’s voice and mission

-Helping team leads set, allocate and monitor the budget of each project

-Meeting with clients to discuss brand guidelines, goals, budget and timelines

-Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns

-Researching previous successful campaigns to understand what worked, what didn’t and what can be improved

-Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

– Actively learn and participate in online selling technique classes

 

2.       Retail Marketing

–          Marketing skills and ideas on draw sales to retail outlets (Pharmacies and Clinics)

 

3.       Content Creation

–          Precisely create attractive content for online post.

–          Creating editorial and content creation calendars for various media platforms and outlets

 

4.       Design and video making

-Design brochure and edit video for marketing purposes

– Design poster as per request from retail pharmacies

 

5.       Maintain existing online platform

–          Regular posting and maintain posting in online (at least 3x per week).

 

6.       Packaging design

–          Design packaging materials for new or revised new products.